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Loyalty system: working with promo codes, push notifications and client groups

Article goal​

Show the administrator how to configure and use loyalty tools to attract and retain clients: create promo codes, send push notifications, and group clients for targeted campaigns.

Who this article is for​

  • Club owner
  • Manager
  • Administrator

What you will learn​

  1. How to create a promo code and credit bonuses to clients
  2. What bonuses can and cannot be spent on
  3. How to send a push notification to all app users
  4. How to group clients for future campaigns and mailings
  5. How to avoid common mistakes when working with the bonus system

Prerequisites​

  • You have administrator or owner rights
  • Clients are registered in the mobile app

Step-by-step guide​

Step 1. Create and configure a promo code​

Loyalty system — promo codes

Why this is needed: To encourage clients to visit again and attract new guests. For example, you can create a “SUMMER2024” promo code with 50 bonus points for all new clients in June.

  1. In the “Loyalty system” section select “Promo codes”
  2. Click “Create promo code”
  3. Fill in the parameters:
    • Promo code name (for example, “WELCOME50”)
    • Number of bonus points to be credited
    • Validity period (if you want to limit it in time)
  4. Save the promo code

Tip: Announce the promo code via social networks or in person. Clients activate it in the mobile app in the “Promo codes” section.

Step 2. Explain to clients how to use bonuses​

Why this is needed: To avoid misunderstandings and negative experience. Clients often try to pay for food and drinks with bonuses, but the system does not allow this.

  • What can be paid with bonuses: Only game time (any tariffs)
  • What cannot be paid with bonuses: Food and drinks from the bar
  • Payment limit: Up to 100% of the session cost

Example: A client has accumulated 200 bonus points. They can fully pay for 2 hours of play with the “Cyber hour” tariff, but cannot buy coffee and a sandwich at the bar.

Step 3. Send a push notification​

Loyalty system — push notifications

Why this is needed: To quickly inform all clients about important events: opening of a new zone, maintenance work, or special promotions.

  1. In the “Push notifications” section click “Create notification”
  2. Enter the title and text of the message
  3. Select the sending date and time
  4. Send the notification

Important: Do not spam. Send only truly important information so that clients do not disable notifications.

Step 4. Create client groups​

Loyalty system — client groups

Why this is needed: To send targeted offers to different categories of clients in the future. For example, you can create a “VIP” group for the most active visitors and offer them exclusive promo codes.

  1. In the “Clients” section select “User groups”
  2. Create a new group (for example, “New clients”, “Regulars”, “Inactive”)
  3. Assign clients to groups manually

Common situations​

Problem/QuestionSolution
The client entered a promo code but did not receive bonusesCheck whether the promo code has expired. Make sure it is active in the system
The client wants to pay for a bar order with bonusesExplain that bonuses are valid only for game time. Offer an alternative
Push notification does not reach clientsMake sure clients did not disable notifications in the app. Test on several devices
You need a promo code only for specific clientsThis feature is not available yet. Use unique promo codes for different client groups
The client changed phone and lost bonusesBonuses are linked to the account, not the device. The client must log into the app with their phone number